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GSummit, Rockstars and Loyalty
By Caroline Japic, Vice President, Marketing@carolinejapic Today’s loyalty programs are like the Bruce Willis character in the movie The Sixth Sense. They’re dead, they just don’t know it yet. Loyalty...
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Loyalty 3.0 Now a New York Times Bestseller (and on Wall Street Journal, and...
By Caroline Japic, Senior Vice President, Marketing@carolinejapic Rajat didn’t want to jinx it. When he received word that his hot new book, Loyalty 3.0: How to Revolutionize Customer and Employee...
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Can You Architect Virality? Absolutely. Here's How
By Rajat Paharia, Founder and Chief Product Officer@rajatrocksGoogle+ Click here to watch the TEDTalk that inspired this post. Most would disagree that it is possible to architect virality. But it is....
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How To Drive More Revenue By Engaging With Customers On Social Media
By Tina Hou, Director, Product Marketing@TinaHouSFGoogle+ As digital marketing spend continues to climb, more and more digital marketers are shifting their focus from lead generation to revenue growth....
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What Back-to-School Can Teach Us About Customer Loyalty
By Rajat Paharia, Founder and Chief Product Officer@rajatrocksGoogle+ Schools across the country are opening their doors to students eager to start a new year of classes. And you can bet that most of...
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Can Hiring Millennials Make Your Workplace Happier?
Erika Blaney, Vice President, Marketing@ErikaBlaney Some see Millennials as needy, entitled and self-centered.. To others, they’re rugged, tech-savvy individualists, full of optimism and eager to...
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Learn To Drive Brand Loyalty Among Today’s Distracted Consumers
Jesse Redniss, Chief Strategy Officer, Spredfast@JesseRedniss How much are you spending on customer acquisition? Whatever it is, I’d wager it’s more than you’d like . . . and probably much more than...
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Gamification Marketing: How to Increase Employee and Customer Engagement
Erika Blaney, Vice President, Marketing@ErikaBlaney Over the past few years, I’ve seen firsthand how marketing’s role has become increasingly strategic. In fact, recent research from IBM found that...
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Three Reasons Gamification Is Better Than Black Friday
By Rajat Paharia, Founder and Chief Product Officer@rajatrocksGoogle+ Retailers invest enormous resources in their Black Friday promotions – and perhaps that’s no surprise. The holiday season is...
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How Gamification Is Revolutionizing the Workplace
By Rajat Paharia, Founder and Chief Product Officer@rajatrocksGoogle+ It’s that time of year – the season for fresh starts, resolutions to improve and bold new initiatives. As I read article after...
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